Four generations of Einaudi
The history of the Poderi is a family story.
It is said that Luigi Einaudi never missed a harvest, even during the long years spent in Rome, as governor of the Banca d’Italia, Minister and President.
After him, the company was led by his second child Roberto, born in Dogliani, in the Farmhouse of San Giacomo. During his school years in Turin, he came into contact with significant figures of the period – Pavese, Bobbio, Mila – who left a profound mark on his professional growth.
A mechanical engineer, he began a promising career in the iron and steel industry and was among the founders, with Agostino Rocca, of the Techint group. But the bond with Dogliani was never broken: he poured commitment and energy into his beloved land, always a point of reference for the family and the company, the silent engine of its renewal. His grandson Matteo remembers him as an eternal optimist, curious and passionate, confident in humanity’s capacity to achieve anything.
At the end of the 1980s, Paola, Roberto’s daughter, left her job in Milan and moved to Dogliani, together with Giorgio Ruffo, her lifelong companion, to work alongside her father in managing the Poderi. With tenacity, enthusiasm and major investments, she realaunched the historic brand, achieved new commercial success and improved the quality of the wines, which, under her management, became extremely elegant, maintaining the territory’s typical qualities.
She strengthened the company’s base and created an excellent working group, still today the greatest heritage of Poderi Luigi Einaudi. She loved
the land and the people and played an active role in the community of Dogliani. According to her son, Matteo, Paola was “the one who most treasured the values of the family, the countryside and the land”.
Today, it is Matteo Sardagna, Paola’s son, who is at the helm of the company. He was educated at a Steinerian school and graduated in architecture.
The long sojourns in the Langhe, the walks as a child through the vineyards with his grandfather Roberto, instilled in him the love of the land “until it became an obsession, a deeply-rooted feeling”. A keen student of the history of art, especially modern and contemporary, Matteo absorbed the family’s values, passions and traditions: an important legacy that he was committed to enhancing, accepting the challenges of globalisation and transforming the Poderi Luigi Einaudi into a brand known throughout the world.